Archviz

"Visual stories for architecture"

The Process

The architectural visualization industry is well-established and known for its incredibly high visual standards. I’m very aware of that. This is a new venture for me, and I don’t pretend to match the level of professionals who have spent their entire careers perfecting this craft.

My background, however, is in visual effects and art direction, where I’ve spent over a decade creating imagery and motion design for film and advertising. While I’m not an architect and don’t design interiors or exteriors from scratch — these experiences taught me how to tell visual stories, guide the viewer’s eye, and present ideas clearly and beautifully - which is exactly what I would love to do with architectural designs.

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Archviz Videos

My primary tool for 3D visualization is Unreal Engine, which, at its core, is a game engine. This gives me the ability to produce high-quality animated videos, not just still renderings.

Traditionally, moving architectural visualization was both time-consuming and costly. My workflow makes it possible to showcase architecture through motion and animation within reasonable timings and budgets.

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Big thanks to ANNY Architects for this design.

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Archviz Stills

I can also provide high-quality still images of your designs. For these, I take the process even further — starting with Unreal Engine, then refining the images in Photoshop and DaVinci Resolve to ensure accurate detail, strong composition, and a polished final look. Stills can be rendered in any kind of aspect ratio and large resolutions.

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Social Media Content

The combination of still images and video makes for ideal marketing content, especially for the constant demand of today’s social media platforms.

I can deliver visuals in any aspect ratio — horizontal, square, or vertical — and either collaborate with your editor to provide raw shots for your edit or handle the full edit myself, producing ready-to-post, high-quality content for your campaigns.

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Integration Into Real Environments

Using my visual effects experience, I can integrate your 3D architectural designs into real-world scenes. This is ideal for projects still in development, where building a full virtual environment would be too time-consuming or expensive.

This process is usually done with photographs, but with my workflow, it’s also possible to work with video footage and deliver results in reasonable timeframes.

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Big thanks to my brother Jan Smékal for this design.

More Architecture Services

Check out my other architecture related work and services. Happy to collaborate!

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Thanks for checking out the project!

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© 2025 ROBOT BARON